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Data types: First party data management with little third party data. Profile identifier: Primarily keyed on tangible customer attributes (PII) – customer ID, name, email, address etc. Data retention: Typically long retention periods to enable analytics over customer life time. DMP features Data types: Third party data management with little (anonymised) first party data. Profile identifier: Primarily keyed on anonymous digital identifiers (non-PII) – cookie ID, IDFA, etc. Data retention: Relatively short retention periods because primary use cases are ad targeting. To learn more about CD...

The tech giant said in a blog post that it will be moving away from technologies that track individual people round the web.   This followed a similarly privacy-minded announcement in January, when Google promised to phase out third-party cookies — which also help advertisers target people with ads — by 2022. "Today, we're making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products," Google director David Temkin wrote in the blog post.  In its blog Google t...

By John Glenday-03 March 2021 12:00pm 4 things you need to know about Disney’s digital ad sales plan Automated advertising is expected to account for around half of Disney’s total ad revenue by 2024 as the entertainment giant pushes for an aggressive 80% increase in programmatic advertising for 2021. To pull off this feat, the company has created the Disney Real-Time Ad Exchange (Drax) to remove friction for advertisers wishing to view and purchase streaming ads. We review Disney’s beefed-up ad sales offering and the likelihood of it meeting these targets. Disney is gett...

As for the third point, restricting targeting for political ads. facebook right now does restrict ad targeting for housing, for education, for credit categories because of past abuses, discriminatory abuses so why not add political ads to that mix? now, i don't want to underplay this letter at all. i want to point out it was signed by 250 employees and facebook has about 35,000 employees. reportedly, dana, there are more that sympathize with the logic of their argument which is essentially as per brands in ordinary use are subject to third-party fact-checking why aren't political ads? a person...

Your username, when you check that little box, remembering, it's creating a cookie file. if the concern is it's everywhere you go online, dozens of companies can be leaving cookies on your web browser. if they it sounds comical, but they are basically dredged old breadcrumbs of everything you are doing on my head is there is software that will show you. i've got it on my web browser at home, in some instances when you go to some sites, there were 81 different companies that are watching where you're going and it's everything from ad targeting to facebook and googl google. >> sandra: they origi...