Ad watchdog takes a legal bath after judge in soap case says it cannot punish non-members
The Advertising Regulatory Board (ARB) is in a froth after the high court ruled that it cannot sanction non-members.
Source: timeslive.co.za
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If you 'get to Builders', watch out for misleading promotions: ad watchdog
The board said it was disconcerting that the advertisement and complaint were a “carbon copy” of last year's incident involving a patio chair ad. It added: “Although the previous ruling did not highlight this, the presence of a 'valid until ...' date in both the current and the previous advertisement presents an additional layer of urgency, prompting the customer to act before this date expires, and confirming the impression that the advertised price is a limited offer that expires rather than the usual price. “Confronted with all this information, the only logical conclusion a reason...
Source: timeslive.co.za