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By Shawn Lim-01 February 2021 01:00am While it is unlikely Google will follow through with their threat, publishers and advertisers are already preparing for a shift Google has threatened to pull its search engine out of Australia, but the government is refusing to back down. The Drum explores what this means for advertisers, publishers and consumers. The Centre for Responsible Technology has found that Google accounts for 51% of all online advertising in Australia while the Australia Competition and Consumer Commission (ACCC) notes that over 90% of online searches currently o...

More than nine in 10 web searches in Australia are typed into a Google search bar. Whether on a smartphone, laptop, tablet or television, dictated to a smart speaker or requested from a car's connected dashboard, Google's search engine is omnipresent in modern gadgets. For many people, "google" has become more a verb than a brand. But the trillion-dollar tech giant is threatening to withdraw its search service from Australia, to protest against laws that would see it pay Australian news outlets for the stories it uses. And everyday internet users have started to ask just what that "wors...

January 25, 2021 Google’s threat to remove its search engine from Australia “would be a disaster” for small businesses and digital marketing agencies which rely on it to catch the attention of customers. Google warned it would pull its search engine from Australia in a Senate inquiry on Friday, if the government pushed ahead with its media bargaining code, which aims to make tech giants pay for news. Managing director of Google Australia, Mel Silva, told the inquiry into the bill that the new rules would be “unworkable” because they go against the basic functions of Google Search. ...

Google pulling its search engine from Australia “would be a disaster” for SMEs Lois Maskiell © Provided by Smart Company Google Google’s threat to remove its search engine from Australia “would be a disaster” for small businesses and digital marketing agencies which rely on it to catch the attention of customers. Google warned it would pull its search engine from Australia in a Senate inquiry on Friday, if the government pushed ahead with its media bargaining code, which aims to make tech giants pay for news. Managing director of Google Australia, Mel Silva, told ...