Rough and tough: A Ford Ranger offensive
If I was asked to award a local motoring company a badge for “The Most Proactive Automobile Company in the Time of Covid” when it comes to getting product out there, hosting events and launches in a world restricted by crowd size, curfews and physical distancing, my vote would probably go to Ford Motor Company SA. While most opted to launch digitally (which somehow defeats the purpose of a real-life test drive), Ford quickly saw the opportunity to get media to safely drive their products by sending us on partner launches during strict lockdown last year, when we were forced to remain ...