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of "cnn this morning. it is sunday, december 25th. of course you know, we've all been waiting for this beautiful morning. i'm amara walker. >> good morning and merry christmas to you as well. thank you for spending part of your holiday morning with us. just ahead this morning, fighting racism from a one horse open sleigh, after getting hate mail for put putting up a black stanta in his yard-- santa in h yard, one man fights back. >> and how dollar stars are quickly becoming the go-to destination for shoppers. >> and we're going to introduce you to this year's cnn hero of the year, wi...

Struggled over the past few years. its stores are really messy, they're often understaffed. sometimes the conditions are not that well kept and also its prices have gone up over the past few years. so it's closed some stores and it has a new strategy to win back shoppers. it's going to start lowering prices about 5%, which is not something that most companies are doing right now. most are raising prices. they're also adding new merchandise into stores and they're opening more kind of coolers and freezers in their stores to try to add beverages and products theyat are going t get shoppers to st...