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Connect with these woman who must have been suspicious fearful of male retaliation for talking to an american soldier, male or female. >> yes. their job was to finesse this softer side of the hard side of war. they were among the most tested elite forces we don't hear about, the rangers, army special operations. some men had been deployed 10 11, 12 times in this war. they were asked to bring out people who don't have the same training and selection. what they found was women would add value. they could find things, talk to people they couldn't. >> and tell us how she died. >> so first lieutena...

Pension contributions. employee training. when you start adding these embedded costs into an employee salary, it really could be 30, 40, 50% higher. i only make $50,000 a year. when you add in these extra costs, that real cost to the company is 75,000, $80,000. so if you can get an employee that doesn't add value to your company for a couple thousand dollars, it's actually brilliant. >> so what is he after here? we talk about how he's trying to get rid of the slackers, offering them 2,000, $5,000. is he trying to make his company more lean and mean with people who want to work and will be more...

So i get on my motorcycle and go blazing out and find the salt, and meet the saltmaker, and i fell in love. >> that passion for regional salt soon grew in to a collection of salts from around the world. he and jennifer decided to make a business out of it. opening the meadow in portland, oregon. but how do you convince prospective customers that your salt is quite extraordinary, and very different from your common everyday table salt? in their case by getting the customers engaged through the story behind the condiment. so mark and jennifer started to add value to their brand by telling true p...

Just in this country but around the world. i think it will add value to the world and add value to the planet. >> i've seen three or probably four great movies this year. "gravity," which is great i saw the wolf of wall street" which is a monument to excess and terrible behavior. and i've seen "12 years a slave" and "son of god," and the last two i recommend to people they go and see because they tell a real story and tell it with such powerful imagery that it really gets to you. you feel it. and i think that's an amazing achievement. i'm so glad you did it. if you hadn't done it we would have...

Lives. so i get on my motorcycle and go blazing out and find the salt, and meet the saltmaker, and i fell in love. >> that passion for regional salt soon grew in to a collection of salts from around the world. of salts from around the world. he and jennifer decided to make a business out of it opening the meadow but how do you convince prospective customers oregon. but how do you convince pro-suspect theive customers your salt is quite extraordinary and very different from your commo commonday table salt? in their case, by getting the customers engaged through the story behind the condiment. s...