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My name is mike, im in Product Development at comcast. Were working to make things simple, easy and awesome. Good morning. Coming up on msnbcs your business. The owner of a toy store becomes a City Councilman. A brooklynbased author fights against amazon by opening a neighborhood bookstore. That plus instore techniques that attract customers during the holiday season. When it comes to growing your companies, we have your backs. Thats all coming up next on your business. Announcer msnbc your business is sponsored by American Express. Dont do business without it. Hi there everyone. Im jj ramberg...

Higher level of experience for the customer. >> if not, i can buy it online anywhere. >> it's so easy today to buy online. you have to come with a higher value proposition in-store to get the customer in store and that's in experience. >> i'm selling spices at my store. i put something on my site, my mobile site as well. come on thursday and i'm going to have a cooking with spices class. why do you need a company like yours? what kind of value do you add? >> the reality of retail today is that e-commerce for the most part is fairly straightforward. set up a warehouse and a website, i i add a c...