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Somebody takes six pills a day instead of two or three. then they get hooked. people know what it's like. you get the shoulder or the rotator cuff. some people can't give it up. >> here's the deal. we are good patients. when the doctors give you a bottle of pills, he's the boss. >> let me go, sir. >> it's a fact that the pharmaceutical companies have internal memos as well as ads based on one article that said oxycontin or this opiate medication can't be addicting to the patients. that's why doctors started prescribing the medication s ad

You get the shoulder or the rotator cuff. some people can't give it up. >> here's the deal. we are good patients. when the doctors give you a bottle of pills, he's the boss. >> let me go, sir. >> it's a fact that the pharmaceutical companies have internal memos as well as ads based on one article that said oxycontin or this opiate medication can't be addicting to the patients. that's why doctors started prescribing the medicatios add lib and we ended up with a large number of patient mas that got hooked up to opiate. when the pill mills got closed down t coincided with exactly what we saw when...

Through prescription or otherwise. we have to have a lot of education with doctors, patients and people. also, drug development and alternatives for pain. that's very important. drugs that won't be as addicting. you won't develop a tolerance to that. there's drugs in the pipeline for them. the sooner they come out the better. >> neil: erika, thanks. it's a weighty topic. the time we spent on it alone is heavy by broadcast standards. the fact of the matter is there's so much more time that we should devote, so much more attention that we should get. just to put in perspective, a i don't know ma...

More than a billion dollars in discounted windows products to school. no one's really noticed t. syndicated column nest, joins us. so michelle, this does seem like taking the most vulnerable and impressionable slice of america and pushing products that they're going to be addicted to for life. is it something else. >> it certainly is that. it's not merely the idea of addicting them and is getting them used to the brands from preschool age broadcasters also about data mining. i've been investigating and reporting on this issue of infiltration of education and technology in the public school in ...

Products. no one has noticed this. a syndicated columnist has notet this could, she is joining us. this does seem like taking the most vulnerable and impressionable slice of america and pushing products on them that they will be addicted to for life. is it something else? >> it certainly is that. it's not merely the idea of addicting them and getting them used to the brand from preschool age. it's also about data mining. i've been investigating and reporting on this issue of infiltration of education and technology in the public schools in particular for the last decade. tucker, the problem is...