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Violence last week. >> reporter: however, internal facebook documents show employees suggesting the company was at least partly to blame. stories based on the documents began to publish, nick clegg wrote to colleagues warning them to prepare for more bad headlines and that at the heart of these stories is a prem chis is plainly false, that we fail to put people who use our service first. but an internal experiment the company ran in 2019 shows the potential harm caused by facebook's algorithm. a staffer set up a test toct look like a conservative mom living in north carolina. thect started by ...

Been fired from a previous movie after a crew member was injured in a gun incident. hello. welcome to "the lead." we begin with our tech lead. and the damning fallout from the facebook papers. a vast trove of newly leaked documents from inside the social media giant. these records were provided to journalists by facebook whistleblower frances haugan and provided alarming new insights into how the company has repeatedly failed to stop the spread of extremism or hate speech or illegal activities on its platforms. the documents suggest facebook executives care far more about keeping you engaged...

Revealed is we now know facebook itself saw these precisely. so these are like potato chips they feed to somebody who's got a potato chip addiction, and that is the reality of the platform. it is an addiction engine, and it profits the more it can manipulate us with more we can consume. >> our thanks to donie for that report. this year marks the 15th anniversary of cnn heroes, and we're checking in with many of our past honorees who continue to make a difference. one was recognized for courageously educating native girls in afghanistan. now her life's work is at risk. cnn's anderson cooper t...

Facebook's algorithms were recommending to users. 2019, a facebook employee sets up an account designed to look like a 41-year-old conservative mom living in north carolina. her name is carol smith. she likes a few page, she likes trump, she likes fox news, but in a week she is getting a qanon recommendation. i saw in there that after three weeks there was actually a recommendation for a page that was the three percenters, the militia, self-described militia involved in the insurrection. >> yeah. no, i mean, again, we've suspected this dynamic. >> reporter: yeah. >> what is striking about what...

I saw in there that after three weeks there was actually a recommendation for a page that was the 3%-ers, the militia, self-described militia involved in the insurrection. >> no, again, we've suspected this dynamic. what's strike being what frances has revealed is that we now know that facebook itself saw this precisely. so these are like potato chips that they feed to somebody who's got a potato chip addiction. and that is the reality of the platform. it is an addiction engine, and it profits the mother nre it ca manipulate to consume what we want to consume most. >> reporter: revelations may...