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People 248 Add to collection Havas Germany Group CCO and Europe ECD Eric Schoeffler on putting his fate in the hands of the phonebook, leaving behind a 17-year career at DDB and the impact of the pandemic on his stress levels Eric Schoeffler’s had an illustrious creative career, but his CV is relatively simple. He became an art director at Westag in Cologne after graduating, then seven years later he moved to DDB where he spent 17 years, eventually becoming CCO for the DACH region. He’s only been at his current agency - Havas Germany - for four years, so he’s barely got his feet under ...

People 96 Add to collection Gabriela Marino, brand director at TBWA\Chiat\Day LA, speaks to Addison Capper about the meaning of her role in 2021, learning the ropes in Sao Paulo, and leading multimillion dollar productions form her couch Gabriela Marino is currently a brand director at TBWA\Chiat\Day in Los Angeles but has been part of the wider TBWA network for over 10 years. A brand director on the Gatorade account - which she also worked on at TBWA\Lew Lara in her home city of Sao Paulo before moving to the States - Gabriela has led three multimillion dollar productions for Gatorade in th...

February 8 2021, 12:23 pm | BY Ricki Green | 2 Comments William Gelner, CCO, Special Group US, SMUGGLER director Guy Shelmerdine, and Casey Smith, composer at New Math Music, speak to LBB’s Addison Capper about getting Wayne and Garth back together for Uber Eats’ latest Super Bowl Spot ‘Eat Local‘.   I (LBB’s North America editor Addison Capper) will be honest. When I saw there was going to be some kind of Wayne’s World revival in a Super Bowl ad I was excited because, well, Wayne’s World, but also VERY sceptical that it could be not very good. I WAS SO WRONG. I love thi...