Additive Cost News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Customer to consider alternative items that are more expensive. they may do it because it's an additive cost. >> just to bring back the psychology of it for one minute, i think it's so interesting. there's also that other study about when people who look at a wine list, what wine do they choose? most people choose the second to the lowest. >> not the lowest -- >> they don't want to seem cheap. still not pay a lot of money and not feel like a cheapskate. >> so much of pricing is about perception. grey goose vodka came out, oh, people will think it's got to be good. >> they did back that up with...

Service, having a last-minute strategy might kind of downgrade the service and might give the impression that, oh, it's actually not worth the $500 that i just paid because i could have gotten it for $350 if i waited for the last minute. >> it effectively segments people. people who are coming out to napa and they've read about it -- >> like the airlines. >> people want security. they're willing to do it. by having a last minute strategy, you get price sensitive people. this is often done at major hotels. top notch hotel that is have a luxury reputation, you know, have prices that vary through...