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Tata Play launched addressable ads for linear TV, a pivotal move in India's industry, unlocking revenue potential for the dish TV provider. This breakthrough allows brands to target specific audiences using the same ad spots. Broadcasters gain the ability to tailor ads based on regional and income group preferences.
Allows brands to split one ad slot across multiple audiences
Tata Play, a content distribution platform, announces Addressable Ads for linear television. Addressable TV advertising technology enables advertisers to selectively segment TV audiences and serve different ads to different households, even if they are watching the same content. In essence, digital-akin media planning can now