Dickies Tests AI-Enabled Fitting Recommendations in its China Tmall Store
Dickies Tests AI-Enabled Fitting Recommendations in its China Tmall Store May 7, 2021 at 11:21 AM EDT By Nicole Silberstein Workwear brand Dickies has partnered with 3DLOOK to offer its customers in China a personalized fitting experience on the The pilot program will leverage 3DLOOK’s AI-enabled technology to help provide accurate size and fit recommendations for Dickies apparel. Shoppers on the Dickies Tmall store will choose a style and then click on a measurement widget to be voice-guided through the fitting process. Using a front and a side photo of the customer, ...