Adthena acquires Kantar's AdGooroo to build up search market intelligence
Adthena acquires Kantar's AdGooroo to build up search market intelligence Details 25 January 2021 Intelligence platform for paid search advertising Adthena has acquired Kantar’s paid search offering AdGooroo. The move is said to bolster Adthena’s standing as the leader in search market intelligence for both brands and agencies. Through this acquisition, Kantar's clients will be able to tap into Adthena’s AI-powered search intelligence product suite. Ian O’Rourke, CEO and founder of Adthena, said the acquisition will enable Adthena to break n...
Source: marketing-interactive.com