Meat and masculinity: why some men just can't stomach plant-based food
Many men see meat as a core part of their identity. That could pose a stumbling block for the newly popular plant-based meat sector.
Source: womensagenda.com.au
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Many men see meat as a core part of their identity. That could pose a stumbling block for the newly popular plant-based meat sector.
Meat alternatives are suddenly everywhere, from burger joints to supermarket shelves to restaurant-grade food. One problem? For men, in particular, there is often a visceral attachment to slaughter-derived meat. This could pose a stumbling block for an industry worth an estimated $A9.4 billion globa...