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Inside the diverse creative team structures of five agencies

None can agree on the best way to get commercial creativity done on time.

Australia , Emma-robbins , Gavin-mcleod , Justine-leong , Frank-morabito , Alice-dietrich , Adam-ferrier , Ben-clare , Linkedin , Adnew-perth , Are-social , Spinach-advertising

PHOTOS - All the action at Perth L!VE

Adam Ferrier, Louise Ardagh, Rebecca Hargrave, Clive Bingwa, Lyndelle O’Keefe, Joel Pember and more.

Australia , Perth , Western-australia , Kate-jennings , Rebecca-hargrave , Lyndelle-okeefe , Louise-ardagh , Joel-pember , Angela-nutton , Sam-tomeo , Aaron-morey , Adam-ferrier

AI has overtaken the smartphone as the biggest driver of change

With independent agencies and holding groups all getting involved.

Australia , Taiwan , Australian , Joel-pember , Taiwan-semiconductor-manufacturing-company , Nvidia , Adnew-perth , Glide-agency , Mid-journey ,

WA economy resilient despite business burdens

High payroll taxes, underfunding from venture capitals, skill shortages and rising costs.

Australia , Perth , Western-australia , Aaron-morey , Clive-bingwa , Adnew-perth ,

Independent agencies are investing in AI and P&C despite economic headwinds

“We know if we invest now, it's going to hold us in good stead in the future.

Perth , Western-australia , Australia , Melbourne , Victoria , Lyndelle-okeefe , Angela-nutton , Lyndelleo-keefe , Adnew-perth , Glide-agency , Longreach-media

Adam Ferrier's five tips to creativity

Why has Thinkerbell killed the creative agency brief and account managers?

Adam-ferrier , Kerry-mckibbin , Telstra , Bass-institute-for-marketing-science , Adnew-perth , Ehrenberg-bass-institute , Brent-smart , Brand-finance , Instead-thinkerbell ,

Perth L!VE - Marketers on brand marketing Vs performance

Influenced by being a monopoly company, inflationary prices and lingering COVID issues.

China , Indonesia , Thailand , Perth , Western-australia , Australia , Kate-jennings , Rebecca-hargrave , Sam-tomeo , Curtin-university , Adnew-perth , Harvest-road

Perth L!VE - Marketers address greenwashing

Perth L!VE - Marketers address greenwashing
adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.

Perth , Western-australia , Australia , Rebecca-hargrave , Sam-tomeo , Kate-jennings , Adnew-perth , Harvest-road ,

HBF's Louise Ardagh on building two brands

By moving to the east coast the health company increased brand awareness by 56%.

Australia , Australians , Leo-burnett , Louise-ardagh , Adnews-perth , Adnew-perth , Run-for-reason- , West-australians , West-coast , East-coast ,