Consumers Set New Online Holiday Shopping Record
Online consumers spent a record $222.1 billion this holiday season, with more relying on discounts and “buy now, pay later” options, according to an Adobe Analytics report.
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Online consumers spent a record $222.1 billion this holiday season, with more relying on discounts and “buy now, pay later” options, according to an Adobe Analytics report.
Between Nov. 1 and Dec. 31, Americans spent about $222.1-billion online, a touch above Adobe’s earlier projection of $221.8-billion, the report said
Online spending during the 2023 holiday season hit a new record, according to a recent report from data firm Adobe Analytics. The numbers, released Thursday, showed online spending between Nov. 1 and Dec. 31 spiked by nearly 5 percent to a record high of $222.1 billion on retailer websites and apps. This is an increase…
Driven by people shopping on their smartphones, online holiday spending reached a record $221.1 billion over the 2023 holiday season, according to Adobe Analytics on Thursday.
Fashion ranked as the second largest online category in the U.S.