Adobe and BJ's Partner to Drive Shopper Retention
Adobe and BJâs Partner to Drive Shopper Retention BJâs Wholesale Club, building on record membership in the past year, will use an Adobe platform to strengthen retention. Author: Adobe ( BJ) - Get Report on Monday said they would partner to help the warehouse clubs grow its membership base and strengthen retention The Westborough, Mass., chain will adopt the San Jose, Calif., software major's Adobe Experience Platform at BJ's locations in the Eastern U.S. The program uses data and hyperpersonalization to deliver greater value to the club’s customers, the companies said in a st...