Page 22 - Adobe Experience Platform News Today : Breaking News, Live Updates & Top Stories | Vimarsana

What’s happening on the internet this year in terms of marketing conferences? A lot. While the world has yet to open up and begin business-conference gatherings due to the COVID-19 pandemic, that won’t stop companies from getting marketers and those responsible for crafting digital customer experiences under one virtual events roof. 2020 saw the Great Events Pivot to digital, and 2021 is shaping up to be much of the same. February is particularly a hot month for marketing conferences, so be alert this month. Here are some virtual marketing conferences to keep an eye on for 2021. The...

/PRNewswire/ -- Alteryx, Inc. (NYSE: AYX), a leader in analytic process automation (APA™), today announced the appointment of Suresh Vittal as chief product...

PHOTO: Farknot Architect Digital experience software provider Sitecore got another billion-dollar plus nod for its software. The company announced this week that it received a $1.2 billion private investment. This comes nearly five years after EQT, a private equity investor, acquired Sitecore for $1.14 billion. Sitecore CEO Steve Tzikakis said in a statement shared with CMSWire, “This investment will enable us to fuel product innovation, more than double our go-to-market presence, expand Sitecore’s geographic footprint and enhance our global brand. In fact, with these funds, we alr...

iStock The retail environment has experienced far-reaching changes over the past year. With the pandemic fundamentally shifting how customers interact with retailers, digital sales had to evolve at warp speed, and many retailers found themselves in uncharted territory. They had to deal with enormous jumps in online sales, increasing use of mobile, and the need to offer safer, “touchless” retail services such as curbside pickup or what’s known as BOPIS (buy online, pick up in store). Deploying the digital tools to meet these demands is now critical to success. The numbers ...