Adobe Experience Platform Enhancements to Help Retailers Meet the Challenges of 2021
iStock The retail environment has experienced far-reaching changes over the past year. With the pandemic fundamentally shifting how customers interact with retailers, digital sales had to evolve at warp speed, and many retailers found themselves in uncharted territory. They had to deal with enormous jumps in online sales, increasing use of mobile, and the need to offer safer, “touchless” retail services such as curbside pickup or what’s known as BOPIS (buy online, pick up in store). Deploying the digital tools to meet these demands is now critical to success. The numbers ...
Source: cio.com