Opinion: The era of the 'mobile-first' consumer | Opinion
Prasad Shejale Over the past couple of years, India has made massive investments to ensure advancements in the digital ecosystem, and initiatives like 'Digital India' have improved connectivity across cities and villages. The country has taken a giant leap in the digital revolution through 4G; thus, the aggregate number of internet users in India exceeds the aggregate number of internet users in some developed economies. The country is home to the lowest per GB cost globally; one gigabyte (1GB) of data in India costs $0.26, compared to an average of $6.66 in the UK and $12.37 in the US. It w...