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That was striking to me, a number of conservative tv ads have aired so far in the 2014 election. but the koch brothers backed americans for prosperity group has aired 17,000 tv ads. official republican party groups have only aired 2100 ads combined. i mean, a billionaire like the koch brothers almost more important now than the actual republican party? >> again, i think the answer to that is yes too. and i think that the effect of these ads is not just republicans versus democrats. these are having a real effect on the republican party itself. today i was talking to a democratic senator, and w...

>> the level of the sort of movie quality in these ads today, i think it's not shocking but surprising given how bad political advertising has been in the past. i would probably say the 2008 campaign was sort of the line in the sand where you saw everyone up the ante, rick perry sort of changed courses towards the end there it looks like. i think a lot of us remember specifically the ads where he is in the barn jacket talking about gays serving in the military and it's a more christian message. were you involved in those ads and you walk us through the change in the advertising message? >> i w...