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Meta's suggesting that users should purchase boosted posts outside of the App Store in order to avoid a 30% fee has drawn Apple's ire with it now accusing Meta of attempting to evade fees it knew was coming for over a year.
(Reuters) -Meta Platforms said on Thursday that businesses purchasing a "boost" for their posts on the iOS versions of its social media apps Facebook and Instagram would need to pay an extra 30% service charge to app store operator Apple.
Advertisers will be able to boost their content on Instagram and Facebook via a browser without paying the Apple service charges, the social media giant said
X/Twitter is introducing a new ad targeting feature allowing brands to promote their ads alongside specific creators' content, aiming to lure back advertisers after recent controversies. In practice, the feature will allow woke corporates to curate ads to specific users, for example mandating that their brand must not appear alongside tweets from conservatives like Catturd or Libs of TikTok.
Intended to boost international sales, Pinterest’s collaboration with Google Ads could allow advertisers to reach a broader, high-value audience.