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Him before in a conference call. even one of their own ads featured him. this bain steel mill story has been around in different forms for a long time. i think they are paying a price. whether it's a lie or not, it's in bad taste. paying a price for it now. the ads start being about the other guy's ad. pretty soon is whole campaign is about the ad. >> ads about ads about ads. byron, does the story have legs? >> it does. remember in may, there was a republican afill yaleed superpac that -- affiliated superpac that floated an idea they might make a commercial about obama link to reverend jeremia...