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The Social - Breakthrough Action update | The Communication Initiative Network

As one aspect of the Breakthrough ACTION initiative, funded by USAID, there is a focus on social norms, social change and social determinants; "Most effective SBC [social and behaviour change] frameworks and process models.aim to include and review many social determinants..Despite these and other efforts to call attention to the deep structur ....

Health Systems , Health Equity , Determinants Of Health , Social Determinants , Behavior Change Programming , Family Planning , Behavior Change , Addressing Social Determinants , Integrating Social Norms , Behavior Change Programs , Learning Collaborative , Advance Normative , Health Systems Strengthening , Hiv Aids , United Nations ,

The Social - update on Breakthrough ACTION | The Communication Initiative Network

The Social - update on Breakthrough ACTION | The Communication Initiative Network
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Health Systems , Health Equity , Determinants Of Health , Social Determinants , Behavior Change Programming , Family Planning , Behavior Change , Addressing Social Determinants , Integrating Social Norms , Behavior Change Programs , Learning Collaborative , Advance Normative , Health Systems Strengthening ,

Identifying and Describing Approaches and Attributes of Norms-Shifting Interventions


November 1, 2017
[I]t is important to understand the nuanced distinctions of social norms and what makes people adhere to them, in order to truly innovate the way we approach behavior change.
Social norms have gained increasing attention in international development and, specifically, in the field of health behaviour change. This paper reviews available literature on social norm change theory and programming, with a focus on public health, in an effort to decipher what constitutes a norms-shifting intervention (NSIs). It supports the work of the Scale-Up Learning Community within the Learning Collaborative to Advance Normative Change.
According to the review, the 10 key attributes of an NSI - which are all interconnected - are: ....

Jonathan Torgovnik Getty , Robyn Yaker , Scale Up Learning Community , Learning Collaborative , Advance Normative , கற்றல் கூட்டு ,