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As one aspect of the Breakthrough ACTION initiative, funded by USAID, there is a focus on social norms, social change and social determinants; '"Most effective SBC [social and behaviour change] frameworks and process models...aim to include and review many social determinants....Despite these and other efforts to call attention to the deep structur
November 1, 2017 "[I]t is important to understand the nuanced distinctions of social norms and what makes people adhere to them, in order to truly innovate the way we approach behavior change." Social norms have gained increasing attention in international development and, specifically, in the field of health behaviour change. This paper reviews available literature on social norm change theory and programming, with a focus on public health, in an effort to decipher what constitutes a norms-shifting intervention (NSIs). It supports the work of the Scale-Up Learnin...