Simpli.fi Acquires Leading Agency ERP Developer, Advantage Software
Share this article FT. WORTH, Texas, Jan. 19, 2021 /PRNewswire/ -- Today, Simpli.fi , a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined company will serve over 1,000 advertising agencies and media buying organizations with nearly 400 employees. ...
Source: prnewswire.com
