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A CRYSTAL MILESTONE: 15 remarkable years of the PANAta Awards

Fifteen years ago, a vision was born within the Philippine Association of National Advertisers  (PANA). It was a vision to honor advertising campaigns, realizing the profound impact brands  have on consumers and the society in general. And so, the PANAta Awards came into being,  igniting a legacy of brand excellence… ....

Chrissy Roa , Mariel Chavez , Procter Gamble , Globaltronics Inc , World Federation Of Advertisers , Media Group , Inquirer Group Of Companies , Philippine Association Of National Advertisers , Ad Standards Council , Philippine Association , National Advertisers , Marketing Effectiveness , World Federation , Advertiser Global Marketer , Year Awards , Ayala Land , Brand Builder , Brand Effectiveness Awards , Effectiveness Awards , Adobo Magazine , Inquirer Group , Marketing Media Ventures , Monster Radio , Vlink Interactive , Summit Media ,

'There's no question it's right': Unilever marketing chief Conny Braams silences purpose critics

In January, Unilever found itself in the firing line of investor Terry Smith. He slammed the FMCG-giant for being “obsessed with publicly displaying sustainability credentials at the expense of focusing on the fundamentals of the business”. Now, for the first time, its chief marketing and digital officer has responded. ....

Conny Braams , Alan Jope , Terry Smith , World Federation , Advertiser Global Marketer , Fast Growth Brands , Rand Strategy ,