SEC's new marketing rules mean transformative change for advisory firms
SEC’s new marketing rules mean transformative change for advisory firms Word-of-mouth from satisfied clients has always been an important channel for generating new business. Now advisers can directly reach out to potential clients and share testimonials. February 8, 2021 3 MINS What do the new rules say? What new possibilities do they open up? And how can advisers capitalize on the change? WHAT ARE THE CHANGES? For the past 60 years, financial adviser marketing was governed (and limited) by the Advertiser Rules of 1961. These rules were added to the Investment Adviser...
Source: investmentnews.com