MSNBC Morning Joe June 4, 2024 13:49:00
Could create a multiple on those subscriptions, they think it is very sticky. that is been the view. and they've been pushing companies in that direction. i think all of a sudden it is like a pendulum, this is like everything, the whipsaw back and people are saying, you know what, maybes sub aren't the answer, maybe advertising is the answer. but i hate to say it but i think they go in cycles and we're about to move back to the advertising cycle. >> and finally, controversial for the "morning joe" audience i'm sure, donnie deutsche, ron desantis. >> yeah, big brand up. he scares me. i talked a...