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>> since then low country local first has grown to 500 members. each with a vested interest in getting residents and visitors to shop local. >> it's so grassroots that other people were telling their colleagues about it. and it just sort of snowballed. >> in order to best support local outlets, members have to meet certain criteria. >> you need to be locally owned and independent, that you have to have at least 50% of your ownership living here in the low country. you have to be headquartered here. you have to be able to make all of your own marketing, advertising decisions, et cetera. >> once...

And i haven't been keyed in on the finances behind. this i can tell that you there are various fcc regulations that make our books open to people. they can come by and see how much it costs. we're continuing to ask these questions and they have still not been answered. >> should i say as an employee have msnbc, we are totally insulated from the advertising decisions. as it should be. nobody should be able to affect the editorial could be tent of a show by giving or revoking advertising money. that's part of the idea of a free press. as i mentioned, the media company that run the brewer campaig...

>> i don't really know what to think about that. you know, as a reporter, i try to stay out of the business end of it. again, i'm lucky to work at a place where i'm kept out of that decision. i can tell you that my bosses have never told me to stop investigating this connection. and i haven't been keyed in on the finances behind. this i can tell that you there are various fcc regulations that make our books open to people. they can come by and see how much it costs. we're continuing to ask these questions and they have still not been answered. >> should i say as an employee have msnbc, we are ...

>> in order to best support local outlets, members have to meet certain criteria. >> you need to be locally owned and independent. you have to have at least 50% of your ownership living here in the low country. you have to be head quartered here. you have to be able to make all of your own marketing, advertising decisions, et cetera. we want to see you are able to spend those dollars, your dollars, back in this community. >> once accepted, those members can start telling people about it. >> look for that buy local decal in the window. >> low country local first backs a handful of initials. the...