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How the Next Phase of the Anti-Greenwash Movement Came to Life - Vimarsana News

How the Next Phase of the Anti-Greenwash Movement Came to Life

In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern…

Source: biztoc.com
Institute For Advertising Ethics Launches - Vimarsana News

Institute For Advertising Ethics Launches

The Institute for Advertising Ethics just launched its Green Shield Certification Program to educate marketers about how to avoid engaging in greenwashing...

Source: mondaq.com
Science-Backed Training Helps the Ad Industry Avoid Greenwashing - Vimarsana News

Science-Backed Training Helps the Ad Industry Avoid Greenwashing

A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in exactly the…

Source: biztoc.com
3 Emerging Areas Where the Media Industry is Focusing on Sustainability - Vimarsana News

3 Emerging Areas Where the Media Industry is Focusing on Sustainability

The media industry is working to reduce global emissions in advertising by making media more sustainable, promoting ethical practices and making events greener.

Institute For Ad Ethics Expands Into Greenwashing - Vimarsana News

Institute For Ad Ethics Expands Into Greenwashing

The Institute for Advertising Ethics (IAE) is expanding its role with a new program focused on the ethical use of environmental claims in advertising. The…

Source: biztoc.com