Detailed text transcripts for TV channel - MSNBC - 20121121:11:32:00
Everybody's calling revolutionary, is what we've been doing at advertising, what big corporations have been doing for years. >> yeah. it is revolutionary that the obama team adopted that, but it's not like they made up new technology. >> no. what's interesting -- >> just to tap into politics. >> our agency got hired in '92 to work in the clinton campaign. what i found that's interesting, political advertising operatives, be a lot of ways in a different business than general advertising operatives, they've never been able to meld the two together effectively. to this ceo's point, it would be to...
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