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SINGAPORE – Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. This marks the first time the Advertising Standards Authority of Singapore (Asas) has found a company in breach of the advertising code for greenwashing, or marketing that exaggerates the sustainability...

Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. Read more at stomp.straitstimes.com

The offending ad for the Prism+ zero smart air-con was pulled from the company’s Instagram page. Read more at straitstimes.com.

A Prism+ spokesperson said the ad was supposed to be "playful and tongue-in-cheek".

Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners.