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Takealot's 'next day delivery' advert not misleading, ARB rules news24.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from news24.com Daily Mail and Mail on Sunday newspapers.
Should advertisers be allowed to manipulate social media algorithms to get content to trend? Yossabel Chetty examines the ethics around a recent iThuba campaign that paid collaborators to tweet but didn't tell anyone.
A viewer who claimed a Standard Bank TV ad featuring an astronaut was one giant leap backwards for black mankind has been brought down to Earth by the advertising watchdog.
Image: Taylor/Unsplash An article in the Daily Maverick last week reported that the local ad industry’s Creative Circle had accused the Advertising Regulatory Board of being too easily offended. And that the Creative Circle insists top-level advertising voices have a right to be heard before their work is dismissed. Seriously? Have our creatives just woken up? And on which planet are they living? This gripe is nothing new. It’s been going on for decades with the ARB’s predecessor, the Advertising Standards Authority. For years now the South African consumer has been allowed to become more and more intolerant of