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Simply decide you're good looking and to show up at your house or call you. >> reporter: it's joanna davis' own sense of possibilities that raises her guard when a clerk asks for a zip code. >> i am a domestic violence survivor, so i highly regard my privacy, and whenever there are those reward programs, i do give a fake birthday, and, you know, in this case, i could have given them a fake zip code. but why should i have to do that? >> reporter: davis' story first appeared on forbes.com. as for that beauty products chain, ulta, where she had that experience, an official told us it's disappoint...

Decide to stalk you or might simply decide you're good looking and to show up at your house or call you. >> reporter: it's joanna davis's own sense of those possibilities that raises her guard when a clerk asks for a zip code. >> i am a domestic violence survivor, and so, i highly regard my privacy. and whenever there are those rewards programs, i do give a fake birthday. and you know, i could have given them a fake zip code, but why should i have to do that? >> jo anna davis's story first appeared on forbes.com. as for that beauty products chain, alta, where davis had that experience, an offi...