TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Karuna SharmaApr 19, 2021, 14:29 IST Ad volume on television declines by 3% in Q1 2021: TAM AdEx TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20. Top 10 Advertisers accounted for more than 40% of the total ad volume during Jan-Mar'21.After seeing a steep decline in the first half-year of 2020, television saw an uptick in ad volumes and ad insertions by 46% in June’20 and there was no going back. During the festive period, that is October-December 202...
Source: businessinsider.in