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Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising.

The company temporarily froze hiring to prepare for an economic slowdown. Digital ads, like on search and YouTube, could be among the first to get hit.

The company has taken flak from media and activists, after reports it made one of the AR-style rifles sold to the Uvalde shooter.

Mobile technology is changing the way that we connect with clients and how we market and sell to customers. here to talk about new trends for advertising efficiently and effectively is mark astrofsky, a serial entrepreneur and author of a new book, "word of mouse," how we buy, sell, live, work, and play. great to see you, mark. >> thanks for having me. >> there's so much great information in this book, i wish we could talk more about it, but i want to focus on some of the new advertising trends if we can today. one of the things you talk about is app vertizing. >> there's different ways to use...