Marketers Need to Get More From Their Tech Investments
Findings from the just-released “State of Marketing” report reveal what’s the biggest focus for marketers right now.
Source: adweek.com
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How to Snag a Streaming Audiences' Attention
An engaged audience is hard to come by—61% of consumers will divert their attention to something else when an ad airs.
Source: adweek.com
How to Thrive in the Face of Constant Change
There are three key areas marketers and teams need to focus on to build resiliency from the ground up.
Source: adweek.com
CTV Advertisers Are Foundering Using Linear TV Creative
Connected TV (CTV) promises a whole new way for advertisers to approach their campaign creative.
Source: adweek.com
Why Direct Mail Spend Is Actually Rising
Over the past year, 86% of marketers have increased or maintained their use of direct mail.
Source: adweek.com