Associate Editor, Branded Content at Adweek
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Connected TV (CTV) promises a whole new way for advertisers to approach their campaign creative.
What opportunities do savvy publishers see in the cookieless future? What are the challenges facing the sell side and what are they most concerned about? What are their growth priorities considering this ongoing disruption?
The pandemic changed shopping—accelerating ecommerce as locked-down shoppers turned online. What’s next? Shoppers want it all—the best of brick-and-mortar shops, digital tools and social interactions.
While advertisers are focused on what digital advertising will look like in the cookieless future, consumers want one thing: a better digital ad experience.