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Advertisers react to 'underwhelming' Google Marketing Live 2024

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

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Amazon: AI-powered 'Performance+' ads offer 30-90% lower CPAs

Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.

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TikTok debuts AI-powered ad automation tools

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

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Google starts testing ads in AI overviews

Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.

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Google PMax upgrade allows mass AI creative asset production

Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.

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Google visual storytelling advances for YouTube, Discover, Gmail

Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.

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Google's first-party data unification Ads Data Manager available to all

Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.

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Google Marketing Live 2024: Everything you need to know

From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.

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Google tests AI-powered ads for complex purchases

Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.

Amsterdam , Noord-holland , Netherlands , Munich , Bayern , Germany , Google , Paid-media-editor , Search-engine-land , Paid-search , Marketing-meetup

Google rolls out Immersive, AI-powered Shopping Ads

Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.

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