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Harpic, India's leading brand in the lavatory care category, has led the way in communicating the importance of clean toilets and good toilet hygiene on health. ....
The Swachh Bharat Mission is considered the largest sanitation programme in the world. In a five year period, the GoI built millions of toilets and connected almost as many homes to running water through the Jal Jeevan programme. ....
By drawing a straight line from toilet hygiene to preventable diseases that ravage our communities and lead to an unacceptable number of deaths in children under the age of 5, the GoI's message was one that resonated all over the country. ....
In the largest programme of this kind, the GoI surpassed all our expectations by making a tangible difference to the quality of life of not just our poorest sections, but everyone else too. ....
We still have a long way to go before toilet hygiene and good sanitation practices become second nature for all Indians. We still hold on to some antiquated mindsets about toilet care. ....