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>> for video that's a great brand play and you get exposure to lots and lots of people. it's a huge splash. i've done projects that have ended up on good morning america and they were branded. but because it was a real message that was getting out there. and i think if you want customer acquisition you probably want to go with click throughs which would be a blog post. someone can read and actually click right through and sign up for your camp or buy your product or download your widget or what not. >> and how do influencers charge for this? can you get by it on a cost for acquisition basis or...

The connected consumer is also able to get into store applications that have been built. these can be downloaded to your smartphone so you can do price comparisons while you're in the store. you have the possibility to scan bar codes and compare, price compare against other merchandise that would be available on e bay or amazon -- ebay or amazon, for example, and you also have a number of in-store apps that are built just to make a better experience for the consumer in the store. jon: but even though you're going to be doing your shopping online maybe from the office or the comfort of your liv...