Acquisition Basis News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Attempt to own more intellectual property or ip for short. bezos saying in a statement the acquisition basis here is simple. mgm has a vast, deep catalog of much beloved intellectual property and with the talented people at mgm and amazon studios we can reimagine and develop that ip for the 21st century. taking old movies and old tv shows, remaking them and finding new ways to stream them. that's what this deal is all about. but time will tell whether amazon is overpaying, paying more than $8 billion for the studio. and time will tell whether amazon really knows how to run a storied hollywood ...

How do you decide what this money is being used for? >> i think for video, that's a great brands play. and you get exposure to lots and lots of people. it's a huge splash, you know. i've actually done projects that have ended up on good morning america and they were branded. but because it was a real message that was getting out there. and i think if you want customer acquisition, you probably want to go with click throughs, which would away blog post that someone can read and actually click right through and, you know, sign up for your camp or buy your product or download your widget or whatn...

>> for video that's a great brand play and you get exposure to lots and lots of people. it's a huge splash. i've done projects that have ended up on good morning america and they were branded. but because it was a real message that was getting out there. and i think if you want customer acquisition you probably want to go with click throughs which would be a blog post. someone can read and actually click right through and sign up for your camp or buy your product or download your widget or what not. >> and how do influencers charge for this? can you get by it on a cost for acquisition basis or...