Here's what you need to know about FLoC: Google's alternative to individual tracking
Mar 6, 2021 05:26 EST · Hot! with 27 comments As usual, it is important to look past the headlines, as the devil is in the details. In this piece, we will take a look at what Google is proposing as an alternative to its usual tracking capabilities. How does Google usually track individuals? Google tracks your online activity in a multitude of ways including your browsing habits, the metadata and telemetry it extracts from cookies, as well its software and hardware products such as your location, your search history, your interaction with Google Assistant, your Goog...
Source: neowin.net