Future Ad Strategies In A Cookieless World: How Acquire NZ And Oracle Are Delivering Precision And Scale
For the past two years, the industry has been fixated on what will happen when digital advertising must become more privacy and consumer-centric, as it loosens its reliance on cookies. There has been a lot of talk about first-party data, contextual advertising and new ways of measuring, such as attention, but there are few real-life examples of these in action. That is until New Zealand-based Acquire and Oracle Advertising partnered on a mission to put these to the test with a customized, real-time campaign.
Source: thedrum.com