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I'm out trying to do my thing in this world we do today. there are other people like comcast who has an organization called front row. and they do about 40,000 second screenings. we could do nascar, basketball, we could do any sport. we could do x-games. there's a lot of things we could do. but we wanted to stay with college football. we could do the nfl. but we want to do college football first. i want to get the top programs in the country, get the legendary coaches that coached at these programs and them get a professional host, get some affinity sponsors in their local markets. one day, we...

Camera on me and i'm talking about the game as it's played in real time. i have my ex-players. i have brian bosworth walk in, joe washington, billy sims. i had greg pruitt and thomas slot who was my quarterback back in the '70s. i have a professional host. we all sit there, four or five guys on camera and we just sit there and shoot the bull and talk about our experiences but talk about the game as it progresses. so it's kind of entertaining. we tell stories. we bring up anything that happens or whatever anyone says. it's a bull session as you're watching the game. it's actually what it would ...