#MarketingExcellenceAwards highlight: X marks the spot for Standard Chartered
Bringing home the silver for Excellence in Media Strategy is Standard Chartered along with its agency Carat. While Standard Chartered has a long history in Singapore dating back to 1859 and is highly regarded for its stability as a financial institution, it can sometimes be dismissed as a traditional, old school bank. In July 2019, Standard Chartered launched the new X Card targeted to affluent travel enthusiasts with a unique and simplified system to earn and redeem their travel-related rewards no other bank or fintech has offered. With the new card, acquisition was the primary campaign o...
Source: marketing-interactive.com