RICK AND MORTY Teams With Wrangler Again for New Collection
Wrangler is teaming up with Rick and Morty for a second collection of clothing celebrating the hit animated Adult Swim series.
Source: nerdist.com
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Wrangler hopes to tap into China's jeans market as it plots entry
Denim companies are betting on China to become the next big growth engine for the industry, with Levi Strauss & Co. opening a Shanghai flagship in August. Consumer spending in the country has picked up as daily life inches back to normal and the economy bounces back, with retail sales up 5 per cent in November from a year ago. Kontoor has been market-testing the Wrangler brand recently with a virtual storefront, and the results are promising, executives said. While the brand is largely associated with the cowboy image in the US, in China it appeals to fans of music, tech, sports and more, acc...
Source: thenationalnews.com