No change to Overnight ratings publication ...for now
Could Overnight ratings stop being published in media in order to allow networks to issue a better ‘weekly’ number? An industry push is on, but it isn’t happening just yet as debate continues amongst the main players. The upcoming “Total TV” VOZ ratings, encompassing all channels, screens and platforms, will finally be launched by OzTAM in June. These will give a new perspective on how viewers are consuming content (Linear + BVOD) across TV, Tablets, Mobile and PC. The data will be in addition to current Overnight and Timeshifted results. Seven CEO James Warburton is advocating for ...
Source: tvtonight.com.au