Opinion: Pitch with Simpático Can Lead to Success
When it comes to pitching for new business, an agencyâs likability, or simpatico, is a factor which should never be underestimated, writes Gary Brown. The great bugbear of agency life is the topsy turvy roller coast that is the infamous âpitch.â Pitching is part and parcel of the agency lifecycle, it can and very often does decide the fate and fortunes of advertising agencies . If an agency is good at winning pitches, it tends to guarantee the success and longevity of the agency and its business. However, keep losing pitches over a sustained period of time and it tends to sound...
Source: adworld.ie